Culture has always been a major object of travel. Culture plays an important role in tourism. Cultural heritage tourism is the fastest growing segment of the tourism industry because there is a trend towards an increase in the specialization among tourists towards Culture.
KAKINADA BEACH FESTIVAL Kakinada beach which was later named as the NTR beach is a good destination for beach lovers. The event is expected to see a large number of tourists. The centre of attraction during the four day event will be the actors and guests from Telugu Film Industry. The horticulture from Kadiyam adds more color to the festival. The water sports that are organized with the support of aqua sector and Goa state administration is a special attraction.
KONASEEMA FESTIVAL Konaseema Utsav is celebrated in a grand manner at Muramalla village, Polavaram mandal. Thousands of people from different parts of the region and other districts participate in the fest. The Utsav showcases the beauty and culture of this area. 2k run is organized and the replicas of prominent temples are arranged and several cultural programmes are also organized.
MANYAM JATARA It is a three day fair which reflects the customs, traditions and culture of tribal community. To promote tourism, both the East Godavari district administration and Integrated Tribal Development Agency are jointly organizing ‘Manyam Jatara’. The Jatara comprises 60 percent local tribes and 40 percent people from other districts. Food items and different varieties of bamboo products would be exhibited during the festival.
PERURU It is a small village located near Amalapuram in East Godavari district of coastal AP. Taking a walk in Peruru is akin to a walk in century’s old Andhra town. It’s filled with huge mansions which are quiet old and heritage houses. You can reach Peruru within 3-4 hours from Rajahmundry.
PANDAVA METTA Not much known to people is Pandava Metta, a hillock nearer to Peddapuram, a small town in this district. This hillock tells us about the exile period of Pandavas. On their way to Rameswaram, they stayed in Peddapuram on a hill. That’s the reason this hill was named after their name.